Japanese designer Akira Minagawa launched his label “Min?” in 1995, changing its name to Min? Perhonen (in Finnish, Min
? is “I” and Perhonen is “butterfly”) in 2003. The Tokyo-based fashion and textile brand is popular for imaginative, colorful hand-drawn prints and artisanal detailing. Ready-to-wear collections have a timeless appeal, with an emphasis on beautifully finished everyday wear in refined, luxurious fabrics.